Privacy Policy

Your privacy, with care.

Effective: June 19, 2026 · Last updated: June 19, 2026
EwaShea is an editorially curated discovery platform for Black-owned health, beauty, and wellness brands. This policy explains what information we collect through the EwaShea mobile app and website (ewashea.com and ewashea.app), how we use it, and the choices you have. We aim to collect only what we need to make the app work for you.

Who We Are

EwaShea is operated by NovaLink Studios ("EwaShea," "we," "us," "our"). If you have questions about this policy or your information, you can reach us at info@novalinkstudios.com.

Information We Collect

Account information

When you create an account, we collect the information you provide through your chosen sign-in method:

Your activity in the app

Device and technical information

We automatically collect basic technical information when you use EwaShea, including device type, operating system version, app version, language preference, approximate region (derived from IP address, not precise location), and crash and performance diagnostics. We do not collect your precise location.

Outbound link activity

When you tap a link in EwaShea to visit a brand's website, that click is routed through a short link (Bitly) so we can understand which brands users are most interested in. The destination brand may then collect its own information about your visit according to its own privacy policy. EwaShea is not responsible for the data practices of the brands we feature.

Website visitors

Our website (ewashea.com) collects basic analytics from your browser, including pages visited and referring source. It does not require an account.

How We Use Your Information

We do not sell your personal information, and we do not share it with advertisers for targeted advertising.

How We Share Information

We share information only with service providers that help us run EwaShea, and only as needed:

We may also share information if we are required to do so by law, to enforce our terms, to protect rights or safety, or in connection with a merger, acquisition, or sale of assets (in which case we will notify you).

Your Choices and Rights

Sign in with Apple

EwaShea offers Sign in with Apple as required by Apple's App Store Guidelines because we offer other third-party sign-in options. Sign in with Apple lets you create an account without sharing your real email address with us. We treat data received through Sign in with Apple the same way we treat data from any other sign-in method.

Children's Privacy

EwaShea is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Data Retention

We keep your account information for as long as your account is active. If you delete your account, we delete your personal information within 30 days, except where we are required to retain it for legal or security reasons. Aggregated or de-identified data that cannot reasonably be linked to you may be kept indefinitely.

Security

We use industry-standard safeguards to protect your information, including encryption in transit (HTTPS), encrypted password storage, and access controls on our backend systems. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

International Users

EwaShea is operated from the United States. If you use the app from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Changes to This Policy

We may update this policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you in the app or by email. Continued use of EwaShea after changes take effect means you accept the updated policy.

Contact Us

Questions about this policy or your information? Reach us at:

Email: info@novalinkstudios.com
Mail: NovaLink Studios, PO Box 448, Cary, NC 27512
Governing law: This policy is governed by the laws of the State of North Carolina, United States.